Thanks to California’s four-year drought, a lawn painting industry is growing where green grass can’t.

While professional landscapers have used lawn paint to touch up golf courses for decades, some California residents with restrictions on watering their lawns are either relying on a growing crop of small businesses to paint theirs for them, or are painting it themselves.

While most of the country knows about California’s drought from pictures of dry riverbeds and empty lakes, brown lawns are a constant reminder to locals of their situation, and the hit to their curb appeal is disheartening.

What to do? You could rip her grass out and replace it with drought resistant plants, such as cacti and succulents. You could commit to artificial turf, but that can cost around $5 to $20 per square foot, or you could simply paint your dead grass green.

Although it’s a temporary fix — most companies estimate that a paint job will last around three to six months — it’s more affordable in the short term. Prices run from 25 to 35 cents per square foot, which means an average 500-square-foot yard will cost about $175 to paint.  The paint used should be made of a natural earth pigment that is non-toxic to the environment, safe for kids or pets, and won’t adversely affect the grass from growing in the future.

So if you are in a jam and don’t have cash on hand a lawn paint job could be a short term temporary solution.  Clearly the benefits of installing artificial turf hand over fist outweigh painting your grass but it will cost more money.  Before choosing one of these two options make sure to look into rebates and incentives that can drastically lower the cost of putting in artificial turf.  If you a serious about making a change to your dead lawn give us a ring and we can provide a free quote, analysis, and ROI breakdown on that can help to make your decision more sound.  Do you really want to paint that dead grass and then have to do it over again in a few short months?